Website Planning

Before creating a site you need to sketch future site’s small plan? That should consist of the following:

1. Site’s idea

It often happens that people want to have their own web resource but have no clear ideas about what the site should be about. Without having a clear idea of the site there’s no sense in continuing with this site. That’s why in the very beginning you should define the idea and the topic of the resource. It’s up to you to decide whether it will be your company’s corporate website or an information portal about playing chess.

2. Site’s target audience

Prior to creating design, making up services and writing content think for whom you are doing this. What exactly do your visitors need and why do they need it? For example, if you want to create your company’s site think what visitors will be looking for, what information will help them to choose between your goods and services, which information will help them to find out what they re interested in, and also which services on your site will help them to get support from your company’s employees.

3. Site’s name

OK, so what kind of name should your site have?

First of all it should be short, simple and easy to remember. Assume that this name will be published in ads and on banners. This is why it shouldn’t be long.





It’s a good idea to name the site just as your company (if you have one ) is named. In order the visitor memorized the name of your resource, make it easy to percept and associate with the site’s topic. If you want to increase the level of site’s relevancy, include a keyword into its name.

4. Design

While creating the sites design think about its specialization and topic. For example, some official organization’s site should have a very tailored design, the site of a flower shop should be bright and colorful. Also think out how your logo should look like as it will be situated on the main page of your site.

5. Content

Website’s content consists of pictures, articles, files for viewing and downloading (videos and Flash games) Think what interests your future visitors the most. Analyze if they need a complete description of your goods and services, pictures of these goods, price lists, additional information and so on.

6. Result.

Now when you clearly know what you want, you can apply to experienced web designers and ask them to realize your ideas thoroughly

Website Planning / Nika Huk

Nika Huk
alaaraaf.com
SEO expert